Jacob Von Hogflume’s Blue Plaque
January 31, 2013
In February 2012, a blue plaque appeared on 11 Golden Square, Soho.
It’s not there anymore and neither was it up for long, which is a shame. It commemorated…well, have a look.
The plaque was the work of Dave Askwith and Alex Normanton, who made the signs look as authentic as possible and then surrepticiously secured them to buildings. Some lasted weeks, some months.
They released a book of their witty, realistic-looking work called Signs of Life in 2005. Now out of print, it’s available here on Amazon, or here on Abebooks if you can’t stomach non-tax-paying conglomerates.
It’s in the grand tradition of fake English Heritage signs which seem to be attracted to Soho – for many years, one was pasted to a window in Berwick Street reading “Tom Baker, Bespoke Tailor…worked here but lived round the corner” and for a while, Gavin Turk’s was displayed inside the Groucho Club – but I think this is my favourite. I’m all for it being made permanent.
A second Askwith-Normanton sign was on display a littler further down the wall when I took these photos. It too has now long gone.